The Biometric Company



Sales Force Automation
The “Any to Any” Strategic Advantage
 In response to the ever-increasing competition for customers in telecom, AXS designed and developed a sales force automation (SFA) tool that provides unique benefits for companies with complex product and service offerings that need increased sales cycle efficiency.

AXS’s charter was to develop a solution to create and sustain a strategic business advantage. The new SFA system needed to support complex standalone and bundled product offerings distributed across multiple channels. It needed to boost sales efficiency by providing targeted customer information to shortening sales cycles. Additionally, the SFA system had to effectively scale up or down to support both large and small companies. Other SFA requirements included:

 

*  Rule-based pricing for complex offerings
*  Real-time capability to create and deliver proposals and contracts
*  Efficient customer management support
*  Current sales funnel and revenue evaluations
*  Streamlined sales management
*  Controlled opportunity qualifications
*  Interfaces to legacy systems – CRM

AXS designed the solution to meet the requirements of complex pricing models used in multi-channel product and service distribution models spanning many vertical markets.

The application’s flexibility supports product packaging as diverse as those found in communications, banking and finance, biomedical engineering, and consumer software.



AXS’s seasoned offshore engineers and talented US-based management and analytical staff provided a virtual project team that worked around the clock to exceed the client’s expectations. AXS’s project managers and software engineers combined their in-depth SFA domain expertise and deployed a sales force application that supported a 200-member sales force in a Tier 1 communications provider.

The AXS SFA application later was hosted as an ASP version for emerging network providers in both the US and Europe. AXS’s project management strength, software development skills, and domain expertise delivered measurable value to their clients with a SFA system that achieved a strategic business advantage, on time and under budget!

 

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